Asian Paints Archives - BRANDS ILLUSTRATED

Color with Character: Asian Paints and the Business of Belonging

June 16, 2025

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Asian Paints: India’s Most Powerful Brands Rank 34: WCRC highlights the strategic brilliance behind a brand that’s painted over India’s economic, aesthetic, and aspirational arcs. India’s Canvas of Trust Ranked #34 in WCRC Intelligence Unit’s India’s 50 Most Powerful Brands with a Brand Power Index (BPI) of 81, Asian Paints has transformed from a utilitarian product to an emotion-driven experience. […]

Brands Illustrated by WCRC is more than just a ranking—it’s a celebration of the world’s most impactful brands and the stories behind their success. Built on extensive research and real-world insights, WCRC’s Most Valuable Brands study dives deep into what makes a brand truly powerful—trust, innovation, relevance, and customer loyalty. The platform goes beyond numbers, offering clear, insightful reports and analytics that help decode how top brands lead, evolve, and inspire. At its core, Brands Illustrated is about recognizing excellence and guiding the future of branding with intelligence, integrity, and a human touch.