Brands Illustrated – MegaBrands

The Most Valuable Brands

MegaBrands — India's Most Powerful Brands across 501 categories — and Business MegaBrands, 1,280 Indian business brands in 250 categories. By WCRC.

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Also on the front page

  1. Pick the most powerful brand in each of 501 categories — Vote
  2. The first Brand Pulse scores go live on 1 November 2026 — Brand Pulse
  3. Powerplay: a strategy game, not a quiz — Play
  4. 1,280 Indian business brands in 250 categories: the 2026–27 cohort — Business MegaBrands

By the numbers

Two indices, one method

WCRC measures brand power twice: among the brands India's consumers choose, and among the companies India's businesses buy from. Both use the same fifty parameters.

MegaBrands — India's Most Powerful Brands

One brand in each of 501 categories holds the benchmark, measured on the power it holds in the Indian mind rather than on what it earns. Each is selected against five named competitors, all of them published.

India's Most Powerful 250 · The universe · Methodology

Business MegaBrands — India's leading business brands, 2026–27

Business MegaBrands is an annual research index of India's leading business brands, published by WCRC (World Centre for Research and Consulting). The 2026–27 edition evaluates a locked cohort of 1,280 purely Indian business brands in 250 categories on WCRC's 50-parameter brand evaluation model, and names one Business MegaBrand in each category. Inclusion in the cohort and selection as a Business MegaBrand carry no fee.

The 2026–27 cohort · Methodology · FAQ

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Explore by sector

MegaBrands sectors

Business MegaBrands sectors

From the WCRC network

MegaBrands and Business MegaBrands are WCRC research. WCRC's other two sites carry the consulting work and the journalism around it.

How power is measured

Five pillars, fifty parameters and three kinds of evidence. The same model scores a biscuit and a transformer; only what it reads in each market differs.

Evidence: 60% primary research, 25% secondary research, 15% additional inputs. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.

This is what a CMO sees every quarter.

MegaBrands Intelligence · Inside the dashboard

A WCRC rating and written verdict. Five pillars, fifty parameters. Every rival on one screen. Your own answers matched against the market. The peers gaining on you. Daily consumer feedback. And a simulator that prices every fix before you fund it.

See your own brand this way. Book a 20-minute walkthrough

Or write to abhimanyu@mostvaluablebrands.com · +91 72909 83662

Sample dashboard. Kesari Tea and its competitors are fictional, and every figure shown is illustrative.

WCRC network: WCRC International · WCRC Leaders