Which brand leads the one you use? Look up any of India's brands
Type a brand name to see its category, its industry and sector, whether it is a Mega Brand or one of the brands assessed alongside them, and every competitor it was measured against.
The Most Valuable Brands
MegaBrands — India's Most Powerful Brands across 501 categories — and Business MegaBrands, 1,280 Indian business brands in 250 categories. By WCRC.
Type a brand name to see its category, its industry and sector, whether it is a Mega Brand or one of the brands assessed alongside them, and every competitor it was measured against.
WCRC measures brand power twice: among the brands India's consumers choose, and among the companies India's businesses buy from. Both use the same fifty parameters.
One brand in each of 501 categories holds the benchmark, measured on the power it holds in the Indian mind rather than on what it earns. Each is selected against five named competitors, all of them published.
India's Most Powerful 250 · The universe · Methodology
Business MegaBrands is an annual research index of India's leading business brands, published by WCRC (World Centre for Research and Consulting). The 2026–27 edition evaluates a locked cohort of 1,280 purely Indian business brands in 250 categories on WCRC's 50-parameter brand evaluation model, and names one Business MegaBrand in each category. Inclusion in the cohort and selection as a Business MegaBrand carry no fee.
The 2026–27 cohort · Methodology · FAQ
MegaBrands and Business MegaBrands are WCRC research. WCRC's other two sites carry the consulting work and the journalism around it.
Five pillars, fifty parameters and three kinds of evidence. The same model scores a biscuit and a transformer; only what it reads in each market differs.
Evidence: 60% primary research, 25% secondary research, 15% additional inputs. The first set of Brand Pulse scores, based on WCRC's Evaluation Framework, will be made live from 1 November 2026.
MegaBrands Intelligence · Inside the dashboard
A WCRC rating and written verdict. Five pillars, fifty parameters. Every rival on one screen. Your own answers matched against the market. The peers gaining on you. Daily consumer feedback. And a simulator that prices every fix before you fund it.
See your own brand this way. Book a 20-minute walkthrough
Or write to abhimanyu@mostvaluablebrands.com · +91 72909 83662
Sample dashboard. Kesari Tea and its competitors are fictional, and every figure shown is illustrative.
WCRC network: WCRC International · WCRC Leaders