Finecure Pharmaceuticals: Finely curing ailments

Chosen as Asia’s Most Promising Brands 2019, Finecure Pharmaceuticals Limited is leading manufacturers and marketers of Pharmaceutical formulations and Nutraceuticals in several therapeutic segments in dosage forms of Tablets, Capsules, Oral Liquids, Dry Syrup, Powders, Injections, Sachet and Effervescent.

Brand: Finecure

Industry: Pharmaceuticals

Country: India

Name of CEO: V H. Rajgarhia

What is the brand image that the company wants to portray to its target group?

The brand image that we at Finecure are desirous of portraying and have reasons to believe that we have successfully portrayed are of being a company that is conscious of its responsibilities towards the ailing humanity and that we manufacture safe, cost-effective, value-driven, efficacious products that are innovative, user-compliant, accessible and affordable. Our brand image reflects what we stand for – originality, trust, good governance, committed leadership and social responsibility.

What according to you are the five competitive brands in the country and in Asia in your category?

There are many Pharma companies in the country that would merit being mentioned in the top five. All have their special strengths and each company stands out in their particular field of expertise. No list would thus do justice to the tag of being the best among the rest. But in terms of sheer size and magnitude, these 5 companies stand out: 1) Sun Pharma 2) Aurobindo Pharma 3) Lupin Limited 4) Cipla Limited and 5) Dr. Reddy’s Laboratories

According to you what is the consumer perception of your brand?

Our clients believe in us and customer loyalty is one thing that we value above all else. In a day and age of fickle-minded customers and fast changing preferences, brand loyalty is a much-cherished quality and we feel privileged and honoured that as a result of our consumer’s experience with our brand we have millions of happy satisfied customers. Our products reflect our company’s work ethic and culture, our mission of making lives healthier and a vision for continually striving to manufacture products that are value-driven, accessible, affordable and qualitative. Our consumers know that we will never flag in our determined endeavors. The rise in our consumer satisfaction is the result of our persistent improving on existing parameters of quality and service.

In the past 12 months what branding and marketing activities has been undertaken by your company to enhance the visibility, recall and acceptability of the brand?

We understand that without the right marketing and branding strategies to fuel our growth, staying relevant would be very hard. In order to stay relevant we have adopted many marketing strategies over the past year. We have used Social Media, Event Marketing, Having stalls in exhibitions and trade shows where customers come and are invited to sample what the company has to offer. Articles in magazines and advertisements on Television have also helped in creating a wonderful visual image of our company but above all word-of-mouth from tens of thousands of satisfied customers, who happily recommend us to others is our greatest source of strength, The promotion and exposure they provide is immeasurable. .

What has been the achievement of your brand in the last 3 years?

The biggest achievement of our brand is that it has given us an identity. Our business has grown immensely and today our customers identify with us as a company that lives up to its word and that as a performance driven company Finecure values innovation, improvement, integrity, customer-focus and that it will never waiver in its tireless commitment to produces products that are conducive to the overall well-being of the ailing humanity. Our biggest achievement is tht we have earned the trust and loyalty of our valued customers.

What is the brands current digital strategy?

We are trying hard to keep pace with digital technology. With a majority of prospective consumers online the need to adopt digital strategies has never been more important. This will help usher transparency, an ability to deliver more personalized service, provide us with data that will help us to make better decisions and transform and drive our business towards desired goals. We understand its potential and know that it will be a means to improve our efficiency, help uncover new business markets and build better and long-lasting relationships with our consumers.

What innovative measures the brand has taken to reach consumer digitally?

Mobile communications, the cloud, advanced analytics; Social Media and the Internet are among the new innovations that we at Finecure are implementing for we believe that these are the key components of digital success.

Factors that make Finecure Asia’s Most Promising Brands 2018-2019

Finecure is a company that has grown and passed through all stages of development. We have built a winning culture that supports innovation and improvement. All the many challenges that we have faced has made us stronger. We live by our mission of “Making Lives Healthier” and that is clearly communicated thorough our thoughts, our work and our products. We have a strong collaborative team culture that has helped us achieve significant growth that has seen us increasing our pan-India presence and venturing into more overseas markets. We have the right processes, strategies and industry standards in place. We have progressed from one manufacturing unit to four but we have been steadfast in our commitment to manufacture affordable, accessible, value-driven products that make human lives better and healthier. It is a mission from which we have never wavered. It is our individual search for a greater, more nobler purpose, the satisfaction of a job well done and the commitment and promise to do even better in the years ahead. The award will be a worthwhile culmination of our work, the joy of being recognized, of being on a beautiful journey and having something to show for it at the end.   

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