KitKat’s association with the present generation dates back to school days in the late 1980s and the early 1990s when it first entered the lives of people as an all-time snack. Kitkat is a chocolate covered wafer biscuit bar that was created by Rowntree’s of England and is now produced globally by Nestlé (which acquired Rowntree in 1988). Each bar consists of fingers composed of three layers of wafer covered by chocolate. Each finger can be snapped from the bar separately. The origins of the brand KitKat go back to 1911 when Rowntree’s, a confectionery company based in the United Kingdom, trademarked the terms “KitCat” and “KitKat”.
BLAZE TO BRILLIANCE
The traditional bar has four fingers which each measure approximately 1 centimetre (0.4 in) by 9 centimetres (3.5 in). A two-finger bar was launched in the 1930s, and has remained the company’s best-selling biscuit brand ever since. Kit Kat bars contain varying numbers of fingers depending on the market.
Nestlé has been a household name in many countries across the globe, including India, through a variety of food products that it offers. The trust it has earned across every stratum of society has won the company several accolades including a slot in ‘India’s Most Respected Companies’ and the ‘Top Wealth Creators of India’. Nestle’s mission of “Good Food, Good Life” is accomplished through its products such as KitKat.
ENGAGEMENT THAT ENTHRALLS
After more than a century-old association with the country, today, Nestlé India has presence across the country with eight manufacturing facilities and four branch offices. Apart from its unique taste and packaging, Nestlé Kitkat is also appreciated for its out-of-the box advertising campaigns.
Nestlé Kitkat has never shied away from experimenting and re-positioning itself as a brand. KitKat brand also offers smaller portions and bite-size formats for those wanting a light, bite-size treat. KitKat comes in a variety of flavors such as milk coated, plain cocoa and dark chocolate etc.
Nestlé Kitkat is the country’s most loved choco-wafer range. Nestlé Kitkat is one of the most successful brands in the world. Nestlé India is a responsible organisation and facilitates initiatives that help to improve the quality of life in the communities where it operates.
1. Kitkat is the country’s most loved choco-wafer range
2. KitKat bars offer a lighter alternative to many other chocolates