Automobile Archives - BRANDS ILLUSTRATED

The new EQA: Get on board with electromobility

April 1, 2021

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“First time moments”: Digital World Premiere of the new EQA on Mercedes me media with influencer clips Source: Mercedes Benz Stuttgart. The first time on the road in an all-electric compact model from Mercedes-EQ: three international influencers from the automotive, technology and lifestyle worlds report on their “first time moments” in the new EQA, which marks […]

Interview: Pieter Nota, BMW

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April 1, 2021

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Pieter Nota, Member of the Board of Management of BMW AG, Customer, Brands, Sales Source: BMW Mr Nota, 2020 can’t have been an easy year for your sales and marketing team. How big of a challenge was the coronavirus pandemic? I would certainly agree with that. Last year was marked by huge uncertainty, big differences […]

New sales and marketing strategy: BMW Group optimistic about 2021 after posting record Q4 sales

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January 16, 2021

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Munich. After achieving an all-time sales high in the fourth quarter of 2020, the BMW Group is optimistic about the current year. The company is realigning its Sales and Marketing division in close collaboration with its retail partners – with the aim of offering the industry’s best premium customer experience. “We are optimistic about 2021 and […]

Brands Illustrated by WCRC is more than just a ranking—it’s a celebration of the world’s most impactful brands and the stories behind their success. Built on extensive research and real-world insights, WCRC’s Most Valuable Brands study dives deep into what makes a brand truly powerful—trust, innovation, relevance, and customer loyalty. The platform goes beyond numbers, offering clear, insightful reports and analytics that help decode how top brands lead, evolve, and inspire. At its core, Brands Illustrated is about recognizing excellence and guiding the future of branding with intelligence, integrity, and a human touch.