Most Valuable Global Food and Beverage Brand in India
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. PepsiCo India’s revenue grew in double digits for nine months, ending September 6, 2014. PepsiCo has termed India as “high priority market” and plans to invest Rs 330 billion in India by 2020 to ramp up operations.
- PepsiCo has net revenues of more than $65 billion
- PepsiCo and its partners recently announced an additional targeted investment of Rs.330 billion in India by 2020
- In two decades, the company has been able to organically grow eight brands that generate Rs.10 billion or more
- It’s product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales
BLAZE TO BRILLIANCE
PepsiCo entered India in 1989 and in a short period, has grown into one of the largest food and beverage businesses in the country. PepsiCo’s growth in India has been guided by its global vision of “Performance with Purpose”.
India has been one of the top five markets of PepsiCo and it has eight brands which clock turnover of over Rs 10 billion in the market. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7UP, Nimbooz, Mirinda, Slice and Mountain Dew, in addition to low-calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drink Gatorade and fruit juices such as Tropicana and Tropicana 100%.
PepsiCo has a commitment to sustainable growth by investing in a healthier future for people and planet, which according to them also means a more successful future for PepsiCo. The company calls this commitment ‘Performance with Purpose’. The company promises to find innovative ways to minimise their impact on the environment by conserving energy and water and reducing packaging volume, apart from supporting and investing in the local communities where they operate. The company also provides a great workplace for their associates.
ENGAGEMENT THAT ENTHRALS
PepsiCo India has pioneered and established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states. More than 45 per cent of these are small and marginal farmers with a land holding of one acre or less. PepsiCo provides 360-degree support to the farmer through assured buy back of their produce at preagreed prices, quality seeds, extension services, disease control packages, bank loans, weather insurance, and the latest technological practices. The association with PepsiCo India has not only raised the incomes of small and marginal farmers, but also their social standing.
The company said the investment will be utilised to strengthen its capability in various strategic areas including innovation, manufacturing, infrastructure and agriculture.
PepsiCo’s foods division Frito-Lay is the leader in the branded salty snack market. All its products are free of trans-fat and MSG. It manufactures Lay’s potato chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The company’s high-fibre breakfast cereal, Quaker Oats and low-fat and roasted snack options like Aliva increase the number of healthy choices available to consumers.
Their mission is to be the world’s premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors even as they provide opportunities for growth and enrichment to employees, business partners and the communities in which the company operates. And in everything they do, they strive for honesty, fairness and integrity.