Royal Stag – IT’S YOUR LIFE, MAKE IT LARGE
2018-2019 Super Industry Ranking: 1
2018-2019 Category Ranking: 1
2018-2019 Overall Rank: 42
CEO Pernod India: Thibault Cuny
India’s Most Valuable Premium Alcohol Brand
An iconic brand among Indian spirits, Royal Stag has redefined the category in the country by offering an international quality blend and pioneering the “grain spirit blended with Scotch malts” revolution. Royal Stag is positioned as an inspiring and progressive brand built on the human insight that one creates his own destiny through hard work.
Royal Stag is the flagship brand of Pernod Ricard India. It is also the category leader of Deluxe Whisky in India. Today Seagram’s Royal Stag enjoys a fiercely loyal consumer franchise built on not just an excellent blend but a proposition that encapsulates a modern India – “MAKE IT LARGE”.
Royal Stag was launched in 1995 with a blend of Indian Grain spirits and imported scotch malts. The brand redefined the spirits space in India by offering an international quality blend by pioneering the grain spirit blended with Scotch malts revolution. With time, it has become a truly iconic brand with a large following cutting across socio-economic groups and cultural communities. The brand continues to grow and amaze marketers across categories in India.
For over a decade, Royal Stag has connected with self-made individuals who have magnified the canvas of their life. Its brand ambassadors not only personify this brand philosophy but are also an inspiration for millions of youth in the country who are working hard towards fulfilling their dreams and aspirations.
The consistent and effective brand communication has built a strong connect with the brand which gets reflected in the strong brand franchise of the brand. The brand image overlaps with the perceived traits of its users, lending a strong brand connect with consumers.
Royal Stag Barrel Select was launched in 2011, as an upward extension of Royal Stag and has achieved considerable footprint pan India. Developed an online platform – Large Short Films(LSF) to deliver the brand proposition through continued co-creation with leading Bollywood directors and providing opportunity to the “tribe” of aspiring filmmakers, thereby increasing the brand’s foot print in the rapidly evolving digital space. With Success stories like Ahalya and Nayantara’s Necklace under its banner, the platform started driving brand advocacy with conversation around ‘Make it Perfect’.
Royal Stag is positioned as an inspiring and progressive brand built on the human insight that one creates his own destiny through hard work. It is a quality product with no artificial flavors, and targeted at young, confident, progressive individuals who embody self-belief. The brand has been consistently inspiring to aspire and achieve bigger things in life.