A brand of still or carbonated water of the Coca-Cola Company, Kinley water comes with an assurance of safety from a leading international beverage company. Kinley believes that the right to pure and safe drinking water is a fundamental right for everyone.
BLAZE TO BRILLIANCE
Ever since its re-entry into the Indian market in 1993, Coca-Cola has been refreshing the consumers with its several beverage brands including the packaged drinking water, Kinley, which has built a solid foundation and is on a clear march towards profitable growth.
Offering a range of healthy, safe, high quality, refreshing beverage options to consumers, Kinley has gone on to establish an unmatched portfolio of the drinking water.
ENGAGEMENT THAT ENTHRALS
Believing in the long term growth potential of the country, Coca- Cola India has already committed a huge investment in its operations. With an enduring commitment to build sustainable communities, Kinley is focused on initiatives reducing environmental footprint, providing active support and healthy living, creating a safe, inclusive work environment for associates and contributing to the development of the communities in its operating areas.
Kinley uses the advanced reverseosmosis technology, in addition to other processes, to purify the water before canning it. Moving ahead in its category, Kinley is sold in many European and Asian countries. It produces high quality bottled water available in Afghanistan, Bangladesh, Bulgaria, India, Maldives and Nigeria.
As part of its re-branding campaign in 2008, Coca-Cola changed the packaging of the Kinley water bottles. The new Kinley bottle was made in an ‘easy-to-hold’ shape with transparent labels. The new packaging design was introduced to offer a more convenient grip along with reaffirming the company’s commitment to purity. However, Kinley now aims to increase the brand’s market share.
1. Kinley plants are equipped with reverse osmosis technology.
2. In 2014, its logo was changed from a water line to a water drop.
3. Kinley’s tag line has also been changed to ‘Boond Boond Mein Sachchai’ from ‘Boond Boond Mein Vishwas’.