PepsiCo is a global food and beverage leader. PepsiCo has termed India as “high priority market” and plans to invest more to ramp up operations.
BLAZE TO BRILLIANCE
PepsiCo entered India in 1989 and in a short period, has grown into one of the largest food and beverage businesses in the country. PepsiCo’s growth in India has been guided by its global vision of “Performance with Purpose”. India has been one of the top five markets for PepsiCo. PepsiCo India’s expansive portfolio include iconic refreshment beverages.
PepsiCo has a commitment to sustainable growth by investing in a healthier future for people and planet, which according to them also means a more successful future for PepsiCo. The company calls this commitment as ‘Performance with Purpose’. The company promises to find innovative ways to minimize their impact on the environment by conserving energy and water and reducing packaging volume, apart from supporting and investing in the local communities where they operate. The company also provides a great workplace for their associates.
ENGAGEMENT THAT ENTHRALLS
PepsiCo India has pioneered and established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states. More than 45 per cent of these are small and marginal farmers with a land holding of less than one acre. PepsiCo provides 360-degree support to the farmers through assured buy back of their produce at pre-agreed prices, quality seeds, extension services, disease control packages, bank loans, weather insurance, and the latest technological practices. The association with PepsiCo India has not only raised the income of small and marginal farmers, but also improved their social standing.
The company aims to utilise their investment to strengthen its capability in various strategic areas including innovation, manufacturing, infrastructure and agriculture. PepsiCo’s foods division Frito-Lay is the leader in the branded salty snack market. All its products are free of trans-fat and MSG.
Their mission is to be the world’s premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors even as they provide opportunities for growth and enrichment to employees, business partners and the communities in which the company operates. And in everything they do, they strive for honesty, fairness and integrity.
1. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
2. PepsiCo India has pioneered and established a model of partnership with farmers and now works with over 24,000 happy farmers across nine states.