Munich. BMW has a very special surprise in store for
its drivers as the New Year dawns. Starting on 31 December, an
animation can be played in the vehicle display – a New Year’s message
accompanied by some fittingly festive music and a stunningly
orchestrated ambient lighting sequence.
The New Year Festive Animation will be available (in participating
markets) to all customers with suitably equipped vehicles from 1 – 7
January. Starting the car brings up a special banner in the Control
Display. Clicking on it then activates the New Year programme,
comprising a full-screen festive animation in the Control Display with
aptly chosen backing music and an accompanying light show courtesy of
the ambient lighting system. Customers also have the option of
triggering the New Year greetings sequence manually, either with the
help of the BMW Intelligent Personal Assistant – “Hey BMW, Happy New
Year” – or by using the app in the Vehicle menu, which will also be
available for one week. The New Year banner will appear automatically
up to three times on starting the car and will be accessible anytime
in the Messages menu following the first activation.
A similar function will be offered for Christmas in selected markets
starting on 24 December. In this case, the festive greeting can again
be launched via the BMW Intelligent Personal Assistant using the
prompt “Hey BMW, Merry Christmas” or the app in the Vehicle menu. In
the relevant markets, it will be possible to play the video message in
the car over a period of seven days from 24 December. The Christmas
animation will not be offered in Germany.
These festive animations will be available in 41 countries worldwide
for vehicles fitted with BMW Operating System 7.0 (software status
07/2020 or later).
The BMW Group Digital Innovations team would like to wish you
all a very Merry Christmas and a Happy New Year! Stay healthy
everyone and see you in 2021.
