IMS People – India’s Fastest Growing Company 2019
Category Chosen: Management Services
Specialisation: Offshore Recruitments
IMS People is an Offshore Recruitment Services Company. It is in the business to provide recruitment and accounting services on demand, meaning IMS People’s well-trained and highly successful recruiters serve as an extension of the client’s recruitment and accounting team. Additionally, the flexible service offerings allow the clients to quickly respond to fluctuations in client demand, confidently take on significant new opportunities without adding staff, or accommodate changes in internal staffing levels caused by employee vacancies.
IMS People is positioned to help optimize the client’s work force, reduce operational costs and risks, and allow the client’s recruiters to focus on their core skills and expertise.
Company Vision: To achieve global recognition for continuous innovation that provides clients with powerful staffing solutions and strengthens their human resources value chain.
Company Mission: PEOPLE? POSSIBLE! – IMS People believes in approaching challenges head on, and when these challenges relate to human resources, we relish the opportunity to innovate solutions.
Ethos of the brand: The brand is founded on the ethos of I CARE, elaborated as:
I – Integrity and Innovation
C – Care and Commitment
A – Accountability and Ambition
R – Respect and Responsibility
E – Equality and Enthusiasm
Total Number of Employees in the Company: 915 employees
What would you define as the unique value proposition of the product: the functional, emotional and differentiating product benefits that have contributed to providing an enduring brand experience to customers?
Outsourcing recruitment, accounting or property preservation services, provides functional benefits to our clients. They observe about 50% of cost savings as compared to doing the same activities in house, as the cost of outsourcing is lower as compared to having a team inhouse and investing in infrastructure, or resources. Additionally, it allows them to grow their business without adding additional staff as the team at IMS become their extended team giving our clients complete peace of mind.
What are the physical, character and personality attributes of the brand that have evoked and inspired consumers’ self-expression and personal identity?
The brand’s personality has the attributes of trust, stability and professionalism. Our brand colors, our presentation at the conferences and the personality of all representative show these attributes.
Please provide an insight into the brand marketing strategies that have effectively penetrated consumers’ psyche, established a meaningful relationship with the target audiences and ensured positive brand perception.
The below brand marketing strategies have led to effective penetration of the brand in the consumers psyche:
Newsletters and Eshots: We have regular newsletters and emails that are being sent out to our list of prospects. The email shots carry details about our services and how it can benefit the client.
Blogs: We have an active blog on our website www.imspeople.com with a subscriber base of over 20,000 recruitment industry contacts and growing.
Social Media Marketing: We have an active presence on LinkedIn, Facebook, Twitter and You Tube, where we post news and updates about IMS People and IMS one world. This has allowed us to reach out to 15% more people as compared to our newsletters or website.
Guest Blogs: Our CEO often writes for popular magazines and articles in the USA and UK. Online publications like Staffing Stream, Global Recruiter, UK recruiter and so on
Events: We participate in recruitment industry events in the USA and UK allowing us to have an opportunity to meet our prospects and clients
How has the brand extended its presence to the frontiers of internet advertising and social networking?
As mentioned in the earlier answer, our client base is situated in countries like Australia, Africa, Middle East, New Zealand, USA and UK and hence internet advertising and social networking are the two key tools for us to market and advertise our services. We have active presence on social networks like LinkedIn, Twitter, Facebook and You Tube where we engage with our prospects, clients and candidates. In addition to it, our CEO writes for various online publications.
Please outline few key marketing endeavors in the past decade that you feel have been landmark initiatives in reinforcing the legacy of the brands’ promise to influence consumer intent and enhanced the brands’ propensity to drive affirmative consumer action.
Participation in Events: Regular participation in events has allowed us to meet our prospects face to face allowing them to build their trust in our brand
Newsletters: With an attempt to build thought leadership, we send out newsletters every month. This contains all our blogs and we also share updates about IMS People – case studies, awards we have won, our compliances etc. This has allowed our prospects/clients to build a trust such that they know we understand the industry and the services
Social Media posts about company and culture has evoked a sense of trust and positivity to in our candidates.
How has the brand derived strength from innovation as a sustainable differentiating strategy adding to long-term brand equity? Please provide few instances of measures implemented towards this goal.
We are exploring the possibility of adding automation to the recruitment process. We are in conversation to implement a software which can conduct first level of screening of candidates.
What is the key leadership value that drives the brand?
Our brand is driven by the values of Integrity, Trust and Sustainability. Our services allow our clients to have a growth that is sustainable. Our clients trust us to deliver what we promise, and we ensure that our services match their level of expectation. The way in which we do this is by setting expectation levels in the sales call that we have with our clients; we manage the client satisfaction in the calls that the service delivery teams have with their clients to understand their feedback on a weekly and monthly basis. If the feedback is not appropriate, the service delivery teams work to understand where there are gaps and what can be done to correct them. This entire process increases the trust of our clients in our services and the process.
What type of employee satisfaction programs are conducted by your brand?
Annual Conference and Gala Evening: Each year we organize an annual conference to commemorate IMS’ inception. Each year we have a theme, a message from the management to the employees, which is carried forward in the form of activities for a period of one month and culminates into a cultural evening where employees perform on various dances. The top performers of the year are awarded on the same day.
Incentives and Rewards: Regular monetary incentives, awards and recognition for target achievement, recognition of tenured employees and car incentive scheme for managers.
An active grievance redressal cell to ensure that we are listening to employees’ feedback and concerns and find a solution for the same.
Fully equipped recreation room to allow employees to take a break during work hours and learn a new sport.
An open and friendly work environment where any employee can approach their senior and share their concern, experience and suggestions.
How much does your brand emphasise on employee training & development, kindly elaborate.
At IMS we consider training to be an important aspect of an employee’s journey. We have incepted an academy called Ignite People for training. Under the aegis of the academy, each employee undergoes the below trainings:
Soft skills and communication training
Case Study Sharing
Subject Matter Expert training
In addition to this, each employee who gets promoted to a managerial role is given training and supported through the transition of being an individual contributor to a manager.
The management also sponsors leadership and people management skills training programs like VANTO and Landmark Forum and invites trainers from outside to train employees on sales skills, communication skills and so on.
What are your brands’ most effective intangible motivational tools for employees.
The following are our most effective intangible motivational tools:
Bell Ringing: We have a bell that is placed on each floor of our office. Every time an employee achieves a target or meets a milestone, their team manager rings the bell to make the announcement and the entire floor applauds. This is a way to recognize the employees work and motivate them.
Team Celebrations: With a young workforce, each team manager ensures that the milestones like target achievement, placements made etc are celebrated by pizza parties, music and dance on the floor, celebrations and bell ringing.
Bring your parents to work: This unique initiative is something we started three years back. We invite parents of employees to come to work and find out where their children work and what do they do.
Session with the CEO, a very interactive session where the CEO of IMS People meets all the new joinees and answers their questions. This is a regular monthly activity.
Kindly elaborate on your existing & potential CSR activities.
We have incepted a foundation called the People Possible Foundation. All our CSR activities are carried out under the aegis of this foundation. Our focus of CSR activities is in the fields of Education, preservation of heritage and supporting the greater good. This year we have carried out the below activities:
We partnered with a local NGO called Making a Difference and carried out the below activities:
Blood Donation Drive – 156 units of blood were donated
Notebook Distribution – Distributed 1000 notebooks to children in the underprivileged area
Girl Child Education – the foundation sponsors the education of 2 girls
Charity Garba – supported a fundraising garba event, the proceeds of which will be used for making and distribution of winter jackets for the needy
Drug Abuse prevention – We participated and donated in a marathon organized for drug abuse awareness and prevention
Which area of social responsibility is more significant for your brand
As an outsourcing company the areas of Education and preservation of heritage is the most significant for our brand.