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India’s Most Valuable Brands – HERO MOTOCORP, #indiakadil
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India’s Most Valuable Brands – HERO MOTOCORP, #indiakadil

India's Most Valuable Brands - HERO MOTOCORP, #indiakadil

India’s Most Valuable Brands – HERO MOTOCORP, #indiakadil

Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world’s largest manufacturer of two – wheelers, based in India.

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BLAZE TO BRILLIANCE
In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the ‘World No.1’ two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date. Hero MotoCorp two wheelers are manufactured across 4 globally benchmarked manufacturing facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India. The third manufacturing plant is based at Haridwar, in the hill state of Uttrakhand; the latest addition is the state-of-the-art Hero Garden Factory in Neemrana, Rajasthan.

heromotocorp.com

FAITH FACTORS
Hero MotoCorp’s key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight.

ENGAGEMENT THAT ENTHRALLS
The story of Hero Honda began with a simple vision – the vision of a mobile and an empowered India, powered by its two wheelers. Hero MotoCorp Ltd., company’s new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company’s footprint in the global arena.

INNOVEDGE
The Company’s growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets. Hero MotoCorp’s extensive sales and service network now spans over to 6000 customer touch points. These comprise a mix of authorised dealerships, service and spare parts outlets, and dealer-appointed outlets across the country.

BRAND PROMISE
The new Hero is rising and is poised to shine on the global arena. Company’s new identity “Hero MotoCorp Ltd.” is truly reflective of its vision to strengthen focus on mobility and technology and creating global footprint. Building and promoting new brand identity will be central to all its initiatives, utilising every opportunity and leveraging its strong presence across sports, entertainment and ground-level activation.

POWER FACTS
1. Hero MotoCorp’s extensive sales and service network now spans over to 6000 customer touch points
2. In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and also, the ‘World No.1’ two-wheeler company in terms of unit volume sales in a calendar year

HERO MOTOCORP FANCONNECT SCORE

Cumulative Brand Score on Product Quality, Social Presence, Net Preferability, Product Portfolio, Brand Recall, Edge Over Competition and Consumer Engagement

8.7
TOTAL SCORE
  • Brand & Quality Rating
    10
  • Product Portfolio
    9
  • Brand Recall
    8
  • Consumer Engagements
    9
  • Social Presence & Innovation
    9
  • Net Preferability
    8
  • Edge Over Competition
    8
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