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India’s Most Valuable Brands – DRIVOL, NOT ALL OILS ARE SUPERKLEEN!!
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India’s Most Valuable Brands – DRIVOL, NOT ALL OILS ARE SUPERKLEEN!!

India's Most Valuable Brands - DRIVOL, NOT ALL OILS ARE SUPERKLEEN!!

India’s Most Valuable Brands – DRIVOL, NOT ALL OILS ARE SUPERKLEEN!!

DRIVOL is the first German Lubricant Brand in India, headquartered in Frankfurt, Germany and is the manufacturer of lubricating oils, greases and other automotive oil. The brand is operating in more than 105 countries across the world.

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BLAZE TO BRILLIANCE
The brand aims to achieve 3 per cent market share by 2022 in the India Auto Lube Market. The main product differentiator of the brand are: 1. SuperKleen Engine Oils 2. Innovative Packaging for the India market – (IML, Oil in a Box) DRIVOL has set up its own networking and distribution channels in India specially covering Metro cities. DRIVOLSuperkleen Engine Oils have cleanliness levels equivalent to NAS 6 which is 300% cleaner than anydrivol other Normal Engine Oil. The brand’s goal is to be recognised as Most Innovative German Lubricant brand globally.

FAITH FACTOR
The brand has been successfully trying to create differentiation in the minds of the consumer. It already has a growing network of distributors and dealers across the West with presence in more than 45 districts through 30 distributors and 5000 retailers. The company’s major competitors include the state run oil companies like IOC, HPCL etc as well as MNC brands like Castrol, Shell, Valvoline, Gulf etc.

ENGAGEMENT THAT ENTRALLS
The brand’s consistent high quality meets the requirements and specifications of the automotive industry around the world, and the international approvals of leading OEM (Original Equipment Manufacturer) confirm the high quality of DRIVOL products. DRIVOL branded products carry the Approval of many of the world’s major motor manufacturers, such as Daimler, Chrysler, VW, BMW, Porsche, MAN, Volvo, MTU, Deutz, ZF, Steyr Motors, Cummins, as well as many others.

India's Most Valuable Brands - DRIVOLINNOVEDGE
The brand’s continuous effort is to provide innovative solutions like SuperKleen Engine Oil and Innovative packaging to the users. DRIVOL has invested in its new Research and Development Centre. This enhances the ability to develop new products, maintain quality of existing products, as well as giving its team a much improved working environment. The brand has introduced DRIVOL PRIMA+ a fully synthetic 10W40- APICJ4 Diesel Engine Oil for Commercial Vehicles-which is a 1st in India. DRIVOL MAXPRO Long Life grease is the only grease in India, which can run upto 100,000 kms.

drivol.de

BRAND PROMISE
Drivol offers wide range of lubricants and cleaning products, including car and truck engine oils, racing oils, gear oils for automatic and manual transmissions and drive axles, as well as agricultural machinery products, hydraulic oils, industrial oils, specialty fats, high performance lubricants, car care products, cleaners, winter chemicals and engine coolant (anti-freeze).

POWER FACTS
1. DRIVOL is the first Innovative German Lubricant brand launched in India
2. The company is headquartered in the Frankfurt, Germany & operates in more than 105 countries across the world
3. DRIVOL globally works on a licensing format. Magnum Lubricants (India ) Pvt. Ltd. is the licensee partner for DRIVOL.
4. The brand aims to be recognised as Most Innovative German Lubricant brand globally

DRIVOL FANCONNECT SCORE

Cumulative Brand Score on Product Quality, Social Presence, Net Preferability, Product Portfolio, Brand Recall, Edge Over Competition and Consumer Engagement

8.7
TOTAL SCORE
  • Brand & Quality Rating
    9
  • Product Portfolio
    10
  • Brand Recall
    9
  • Consumer Engagements
    8
  • Social Presence & Innovation
    8
  • Net Preferability
    9
  • Edge Over Competition
    8
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