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India’s Most Valuable Brands – Maruti Suzuki #indiakadil
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India’s Most Valuable Brands – Maruti Suzuki #indiakadil

India's Most Valuable Brands - Maruti Suzuki #indiakadil

India’s Most Valuable Brands, Maruti Suzuki

It’s a brand that is truly iconic in the way that it reshaped India’s four wheeler experience and played a major role in helping middle class people graduate to four wheelers from scooters. Today, the brand caters to all echelons of the society with offerings in every segment. Maruti Suzuki, commonly referred to as Maruti and formerly known as Maruti Udyog Limited, is an automobile manufacturer which started out in 1982 from Gurgaon, Haryana.

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India's Most Valuable Brands, Maruti SuzukiBLAZE TO BRILLIANCE
Maruti Suzuki has two manufacturing facilities in India. The Gurgaon manufacturing facility has three fully integrated manufacturing plants and is spread over 300 acres. The Gurgaon facilities also manufacture 240,000 K-Series engines annually. The Manesar manufacturing plant was inaugurated in February 2007 and is spread over 600 acres (2.4 km2).

FAITH FACTOR
The company sets out with an obsession for customer delight, one that was unheard of in the corridors of automobile manufacturers, in 1982. It was about a commitment to create value through innovation, quality, creativity, partnerships, openness and learning. It created a road that was going to lead the country on a whole new path.

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ENGAGEMENT THAT ENTHRALLS
Maruti Suzuki strives to consistently improve the environmental performance of its manufacturing operations, products and supply chain. The company identifies environmental impact and develops strategies to mitigate impacts in each of these areas. Maruti Suzuki’s efforts in the environment sphere are guided by its environment policy. The policy conveys the company’s commitment towards reducing the pressure on the environment, working collaboratively with customers, suppliers and the surrounding community, and focusses on continual reduction in the use of natural resources.

INNOVEDGE
The company has always been introducing revolutionary cars that delivered great performance, efficiency and environment friendliness with low cost of ownership. That’s what Maruti Suzuki calls a truevalue car. It built its own story with a belief in small cars for a big future. The story encouraged millions of Indians to make driving a way of life. India stepped up with Maruti’s vision to take to life on the fast lane. Something incredible had begun.

BRAND PROMISE
The company derives its inspiration from India’s hopes, dreams and aspirations. The Maruti Suzuki journey has been nothing less than spectacular.

POWER FACTS
1. Started in 1982 in Gurgaon, Haryana
2. It’s about a commitment to create value through innovation, quality, creativity, partnerships, openness and learning
3. The company derives its inspiration from India’s hopes, dreams and aspirations

Maruti Suzuki FANCONNECT SCORE

Cumulative Brand Score on Product Quality, Social Presence, Net Preferability, Product Portfolio, Brand Recall, Edge Over Competition and Consumer Engagement

9.1
TOTAL SCORE
  • Brand & Quality Rating
    10
  • Product Portfolio
    10
  • Brand Recall
    9
  • Consumer Engagements
    9
  • Social Presence & Innovation
    9
  • Net Preferability
    9
  • Edge Over Competition
    8
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