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India’s Most Valuable Brands – Mahindra, #indiakadil
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India’s Most Valuable Brands – Mahindra, #indiakadil

India's Most Valuable Brands - Mahindra, #indiakadil

India’s Most Valuable Brands – Mahindra

Trust and reliability are the bywords for Mahindra vehicles. Founded in 1945 as a steel trading company, Mahindra & Mahindra entered automotive manufacturing in 1947 to bring the iconic Willys Jeep on to Indian roads. Over the years, it has diversified into many new businesses in order to better meet the needs of its customers. The company has grown into a multinational group in more than 100 countries across the globe.

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India's Most Valuable Brands - MahindraBLAZE TO BRILLIANCE
The Mahindra brothers – JC Mahindra and KC Mahindra – believed that new modes of transportation could be a key to India’s prosperity. So, one of their first goals was to build rugged, simple vehicles capable of tackling the Indian terrain. Early pioneers of globalistion, the Mahindra brothers collaborated with a wide range of international companies and before long, their reach extended into steel, tractors, telecom and other sectors. It’s acquisition of SsangYong Motor Company in 2011 brought a major South Korean utility manufacturer with a presence in more than 90 countries into the Mahindra fold.

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FAITH FACTOR
Beyond conducting business consciously and responsibly, Mahindra & Mahindra also support its communities through many environmental and social initiatives. It sees itself as an incredible opportunity to lead businesses towards sustainability which encompasses not only the conservation of environment, but also a responsibility to every stakeholder—not only their shareholders, employees, and customers, but also the communities they impact and the suppliers they source from. By making  every aspect of the business sustainable, from creating fuel efficient automobiles in green facilities to encouraging sustainable supply chain management to reducing office footprints; they affirm the commitment to a better world.

ENGAGEMENT THAT ENTHRALS
Anand Mahindra founded Project Nanhi Kali in 1996. Through this project, Mahindra hopes to play a small but significant role in shaping India’s future by empowering girls through education. Jointly managed in partnership with the Naandi Foundation, Project Nanhi Kali is the flagship programme of the K.C. Mahindra Education Trust. The programme is conducted in academic support centres, housed mainly in government schools before/ after school hours, where girls from underprivileged communities are taken through a structured academic support programme that helps them master mathematics, science and language concepts.

India's Most Valuable Brands - MahindraINNOVEDGE
Mahindra covers all transportation needs, thanks to strategic synergies between the expertise in their design, manufacturing and service. Their vehicles meet global regulatory requirements such as End of Life Vehicles Directive (ELV) in the European Union (EU).

BRAND EQUITY
The company’s products and services support the customers’ ambitions to improve their living standards. Their responsible business practices positively engage the communities they join through employment, education and outreach. And, the commitment to sustainable business is bringing green technology and awareness into the mainstream through their products, services and light-footprint manufacturing processes.

FACTOIDS
1. Mahindra AFS was declared the Second Great Place to work in manufacturing and production
2. Mahindra acquired the SsangYong Motor Company in 2011
3. The company sees their role as a major corporation both in India and in the world as an incredible opportunity to lead businesses towards sustainability

Mahindra FANCONNECT SCORE

Cumulative Brand Score on Product Quality, Social Presence, Net Preferability, Product Portfolio, Brand Recall, Edge Over Competition and Consumer Engagement

9.0
TOTAL SCORE
  • Brand & Quality Rating
    10
  • Product Portfolio
    10
  • Brand Recall
    9
  • Consumer Engagements
    9
  • Social Presence & Innovation
    9
  • Net Preferability
    8
  • Edge Over Competition
    8
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