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The Connoisseur’s Delight: Pan Vilas Mouth Freshener

Chosen as Asia’s Most Promising Brands 2019, Pan Vilas Mouth Freshener from Godfrey Phillips India has been re-imagining the category with delightful product and marketing innovations

Most Admired Asia – WCRC Brand and Leadership Features

Chosen as Asia’s Most Promising Brands 2019, Pan Vilas Mouth Freshener from Godfrey Phillips India has been re-imagining the category with delightful product and marketing innovations.

Over Strongest Brands 2018-2019 Rank: 176

Industry Ranking, Strongest Brands: 2

What is the brand image that the company wants to portray to its target group

Pan Vilas’s target audience is affluent & youthful, does not need to prove anything to anyone and does not need to achieve to find their place in the world. The brand aspired to be synonymous with their target audience and going forward with the tagline “Shauk Badi Cheez Hai”, we have created a series of TVC’s that accentuate the brand ethos and completely define the attitude of their target audience. The TVC’S are set in the royal setting of Shiv Vilas Palace, at the outskirts of Jaipur so as to display a flamboyant style and living attitude. The TVC’s carry an air of humor with no compromise on comfort and definitely further define their promise of producing the highest quality in all spheres. Each commercial has a different theme which revolves around pursuing your passion. Similarly, the brand also pursues their ardent patrons and has gone to extreme extents to provide a premium product that resonates quality and excellence.


What according to you are the five competitive brands in the country and in Asia in your category?


According to you what is the consumer perception of your brand?

A connoisseur’s delight, Pan Vilas is a premium mouth freshener from the house of Godfrey Phillips India Limited and offers customers a superior chewing experience unparalleled in the market segment of mouth fresheners. Using immaculate Japanese technology and state of the art R&D, Pan Vilas is handcrafted by a perfect blend of ingredients procured from the purest and rarest of sources from all over India.

Pan Vilas


The premium range of Pan Vilas products consists of Pan Vilas Premium Elaichi —a premium mouth freshener, made from the finest elaichi from Munnar, Kerala and coated with pure, super thin, silver leaves offer consumers a Rich Refreshing Taste. Pan Vilas. The brand employs the strictest quality control measures to ensure that their products adhere to the safety guidelines of the country and are contamination free. The brand is environmentally conscious and utilizes environment friendly paper foil, sans plastic, which helps to protect the environment and sets the company apart from its competition.


Disclaimer: Asias Most Promising Brands is a property of WCRC INT+. All secondary, primary, direct and online research is a property of ibrands 360. Ethical standards suggest that WCRC INT+ will not disclose any research material to any competition other individuals in the industry. Similarly no company is authorized to share research data with any company/individual without the prior consent of WCRC INT+. WCRC INT+ holds the rights to discontinuation of research of any brand on violation of terms and conditions. This research is a confidential document only between the referred brand and WCRC INT+.

Strongest Brands 2018-2019 Score
  • 8.2/10
    Brand Recall - 8.2/10
  • 8.9/10
    Brand Promise - 8.9/10
  • 8.8/10
    Brand Trust - 8.8/10
  • 8.4/10
    Brand Identity - 8.4/10
  • 8.3/10
    Brand Positioning - 8.3/10

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