India’s Most Valuable Brands – Lenovo, India’s Most Loved Brands
Lenovo is one of the world’s leading personal technology companies, producing innovative PCs and mobile internet devices. It is the world’s largest PC vendor and fourth largest smart-phone company.
BLAZE TO BRILLIANCE
Founded in 1984 in a guard shack in Beijing, Lenovo grew to become China’s leading PC company, and then acquired IBM’s Personal Computing Division, the creators of the first personal computer. Lenovo is a global company that is incorporated and headquartered in Hong Kong, with operational centres located strategically around the world, the largest ones being in Beijing and Morrisville in North Carolina. Lenovo has grown faster than the market for more than four years thanks to their exceptionally engineered products.
Lenovo is creating real differentiation from the competition thanks to its vertically integrated end-to-end business model. This model is unique among major technology companies and is a significant source of competitive advantage, helping them to bring more innovation to market and attack the PC+ opportunity more efficiently and aggressively.
ENGAGEMENT THAT ENTHRALLS
Recently Lenovo announced an initiative that aims to increase computer penetration in India. It announced the launch of attractive finance schemes to make computers more accessible to the youth population. Lenovo is offering a range of fully loaded, great value computers across AIOs and laptops.
For the finance schemes, Lenovo has tied up with a consortium of 11 banks. This initiative is being piloted in Andhra Pradesh and Telangana as it complements their focus on education to bridge the IT divide. Lenovo is looking at a comprehensive 360 degree marketing outreach that includes advertising and student engagement through college contact programmes across the two states.
Lenovo designs and builds products keeping in mind the needs of the customers. From introducing the first PC player to offer a complete range of premium full HD display laptops in India to the next generation of Yoga tablets, Lenovo has been at the forefront of innovation. The new Yoga tablets come with several new features that make the Yoga a great entertainment device while offering unparalleled flexibility and versatility. Not only do the tablets have excellent resolution with full HD, Dolby audio and Wolfson HiFi audio, 8MP rear and 1.6 HD front camera, they come powered with the new Intel Atom Processor Z3745 for an excellent performance coupled with a superlong battery of upto 18 hours.
Lenovo’s vision is to create personal devices which inspire more people to own these products, to create a culture where more people aspire to work in and an enduring, trusted business that is well respected around the world. This vision guides the company in pursuit of the mission to become one of the world’s great personal technology companies. This will be accomplished through product innovation and quality, convergence and culture of the organisation.
1. Lenovo is a personal technology company
2. Lenovo has continued its rapid growth