The Most Valuable Brands – India’s Strongest 100 Healthcare Brands 2019-2020
India’s growth in the healthcare sector is to be appreciated. For it has happened due to some great efforts by Healthcare Brands and Leaders who have driven the healthcare industry creating great value for the Indian Healthcare Industry.
With the increasing demands of innovative technologies, the healthcare industry today is advancing in technology and innovation. Consumers have become more aware and knowledgeable.
The Healthcare brands are today displaying great focus and innovation. Focusing on brand building through innovation, trust building, product quality and great focus on a consumer connect model.
Today Healthcare is not just a doctor-patient model, but an universe that demands trust, innovation, credibility and quality as the prime focus.
India’s Strongest 10 Healthcare Brands 2018-2019
Kindly note the Top 10 Strongest Brands in Healthcare is not in any ranking format.
2018-2019 Strongest Healthcare Brands Top Industry Break-Up
Healthcare Best Practices
ibrands360 & White Page International conducted a perception survey on ‘India’s Strongest Healthcare Brands’. The survey was initiated by generating a list of 1000 healthcare brands, which were shortlisted to 200 after a rigorous elimination process and further categorized as Multi-specialty/ Super specialty hospitals, OTC brands, Diagnostic centers, pharmaceutical companies, alternative medicines, wellness foods, Healthcare Technology & IT and cosmetics and medical equipments. The survey was initiated by generating a list of brands under each category based on secondary research. Our research methodology is kept in mind the needs of the consumers and the value of the brand. True value of a brand is based on both internal and external factors that influence the strength of a brand. Our methodology includes a deep consumer insight about the brand and an in-company audit to establish that the brand does fulfill all conditions of a strong brand. Our consulting models are based on proprietary models that makes us understand brands and their needs better.
Each of the brands generated under the list were scrutinized by the research team at ibrands360. Apart from the individual brand website, secondary research also involved studying existing listings/rankings, magazines and other sources. The research took into account the main parameters of Brand Awareness & Recall, Brand Image, Brand Promise, Brand Reach and Brand Sustainability & Innovation. The brands were contacted by the research team and apart from the secondary study, primary study was also conducted wherein brand audit questionnaires were filled by the respective brands.
A model to identify the inner qualities of a brand that can be positioned as a differentiation strategy. A tool to identify the right brand strengths.
Each of the brands was scrutinized on its USP. The USP of the healthcare brand was taken into account to differentiate and eliminate it from its competitors offering similar services. The list of the top 1000 brands were scrutinized based on the USP of the healthcare brand and a list of 200 health care brands was generated.
A tool to diagnose problems and find the right solution to terminate the downturn factors. Gap analysis of the brand- Promised deliverables vis-à-vis the final deliverables to its customers. Segregating the top healthcare brands which are delivering close to what is being promised.
A model that creates the ideas of innovations based on attributes and benefits a brand gives. Brand attributes and perceived customer benefits.
A model determining the most cost effective and innovative methods of branding that ensure the right reach. Brand Reach to ensure maximum coverage and penetration of the brand.
Final phase and Elimination Process:
The brands under each category were eliminated based on the cumulative scoring of the 5 member research team based on the awareness & recall, image, promise, reach and sustainability & innovation parameters.
iBrands360 further rated each of the healthcare brands as follows:
AAA+ Industry Leader – Leader in the industry
AAA Superlative – Next in line to be the future leader
AA Very Strong – Close competitor to the Superlatives
A Strong – Strong trust level
B Good – Good Trust level
B Average – Need to work on strategies to be a stong contender
C Weak – Require quick turnaround to continue their presence in the sector
C Declining– Declining trust level
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