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India’s Most Valuable Brands – Google, The Most Loved Brands

google-logoGoogle is an American multinational corporation specialising in Internet related services and products.
These include online advertising technologies, search, cloud computing and software.

BLAZE TO BRILLIANCE
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University, US.
The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998.

FAITH FACTOR
According to market research published by comScore, Google Search is the dominant search engine in the Indian market by a fair distance. Google indexes billions of web pages so that users can search for the information they desire through the use of keywords and operators.

ENGAGEMENT THAT ENTHRALLS
In 2004, Google formed the not-for profit philanthropic Google.org with a start-up fund of $1 billion. The mission the organisation is to create awareness about climate change, global public health and global poverty. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can run 100 miles per gallon.

INNOVEDGE
Since 1998, Google has been designing special, temporary, alternate logos to place on their google-image homepage, intended to celebrate holidays, events, achievements and people. The first Google Doodle was in honour of the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed.
Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. From that point onward, Doodles have been organised and created by a team of employees termed “Doodlers”.

BRAND EQUITY
Google was nominated in 2010 to be the world’s most attractive employer to graduating students. Its corporate philosophy includes principles such as “you can make money without doing evil,” “you can be serious without a suit”, and “work should be challenging and the challenge should be fun.

POWER FACTS
1. 2004 – Google formed the not-for-profit philanthropic Google.org
2. The first Google Doodle was in honor of the Burning Man Festival of 1998

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